Finding Niches with Keyword Research
December 11, 2007
Affiliate Underdog recently wrote this post about finding keywords that I found to be helpful. While I use a similar system for myself, it is always good to be reminded that the best markets to compete in are the ones with least amount of competition.
We all know that mortgages and dating offers can mean big money for affiliate marketers, but these niches can be tough to compete in if you want to produce at a high level. It is much easier to spend an hour doing some keyword research to find the subtle mini-niches that might allow you to rank highly in immediately.
Even if you do not have a website with enough authority to rank in any mildly competitive market, you can still use your research to enhance other methods like article marketing. The key is to use every authority outlet you have access to…squidoo, myspace, hub pages, whatever. Use these techniques to setup mini-sites for your offers and link them back to your own website. This way you will inherit the traffic that comes with ranking well and you will also get a quality link back to your low authority site.
Bottom Line: If you are a small player (like me), you are better off find the best mini-niches, as opposed to trying to swim the sharks.
