Revenue Report for November
December 2, 2007
I took a couple steps in the wrong direction in November. Some of it was due to extenuating circumstances leading to a drop in sales, but another contributing factor was an increase in costs.
$1258.87 in Sales
- 321.70 in Expenses
= $937.17 in Net Revenue
$937 / 30 Days in November = $31.23 Average Profit Per Day
Here are the factors that led to a drop in sales…
- A high paying affiliate offer I promoted was cancelled.
- One of my affiliates increased their cost to the consumer leading to lower conversions.
- One of my domain names/websites was closed down due to a copyright infringement (more on this some other day).
- Traffic across my network of sites was down about 20%.
Here are some of the things that caused a spike in expenses…
- I paid $114 advanced annual payment for another hosting account. I’m expanding!
- I paid $60 advanced quarterly payment for a PO Box.
- I purchased a $39 wordpress plugin that allows me to easily add eBay listings to my blogs.
Obviously I am disappointed with the bottom line, but I have used this month to invest significantly into new projects. Hopefully they will begin to produce some revenue in December and get me back on the right track.
